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Jumpstart Your Creative Ecommerce Business
Welcome to Jumpstart Your Creative Ecommerce Business
Welcome Video (4 Min Video)
Module 1: Merchandising Online 101
Module 1 Learning Objectives (1 Min. Video)
Lesson 1: What is Merchandising? (2 Min. Video)
Lesson 2: Know Your Customer (3 Min. Video)
Lesson 3: Understand What You Are Selling (3 Min. Video)
Lesson 4: Finding Your Products (5 Min. Video)
Lesson 5: Let's Talk Design & the Art of Visual Appeal (3 Min. Video)
Module 2: It's All About Packaging
Learning Objectives (1 Min. Video)
Lesson 1: Why does Packaging Matter? (3 Min. Video)
Lesson 2: What to Include in Your Packaging (3 Min. Video)
Lesson 3: Packaging on a Budget (3 Min. Video)
Module 3: Pricing Your Products for Profitability
Learning Objectives (1 Min. Video)
Lesson 1: Is There a Magic Price? (2 Min. Video)
Lesson 2: Step-by-Step Approach to Pricing (3 Min. Video)
Lesson 3: Understanding Retail Margin (3 Min. Video)
Lesson 4: Here's the Reality: Pricing Template Review (3 Min. Video)
Lesson 4:2 Pricing Template (8 Min. Video)
Module 4: Inventory Fundamentals
Learning Objectives (1 Min. Video)
Lesson 1: Product Management (3 Min. Video)
Lesson 2: Create an Inventory Management System (2 Min. Video)
Lesson 3: Monitor Inventory Ratios (8 Min. Video)
Module 5: Ecommerce Platforms
Learning Objectives (1 Min. Video)
Lesson 1: Which Platform Do You Choose? (5 Min. Video)
Lesson 2: Hosted Ecommerce Platforms (12 Min. Video)
Lesson 2.1 Case Study-Snakku-Shopify (56 Min. Video)
Lesson 2.2 Case Study-Kalamarie Handbags-Squarespace (13 Min Video)
Lesson 3: Self Hosted Ecommerce Platforms (7 Min Video)
Lesson 4: Plug-In Ecommerce Platforms (4 Min. Video)
Module 6: Secrets to Shipping Success
Learning Objectives (2 Min. Video)
Lesson 1: Which Shipping Strategy is right for your business? (11 Min. Video)
Lesson 2: Getting Your Product Ready for Shipping (7 Min Video)
Lesson 3: Calculating Shipping Rates (4 Min. Video)
Lesson 4: International Shipping (8 Min. Video)
Lesson 5: When Should You Use a 3PL (9 Min. Video)
Module 7: Content That Converts
Learning Objectives (3 Min Video)
Lesson 1: Product Titles (7 Min. Video)
Lesson 2: Bullet Points (7 Min. Video)
Lesson 3: Product Descriptions (15 Min. Video)
Lesson 4: Localizing Your Content (4 Min Video)
Module 8: Perfect Your Product Photography
Learning Objectives [2 min video]
Lesson 1: What's Your Photo Style? (6 Min Video)
Lesson 2: Let's Talk Camera Gear and Lighting (13 Min. Video)
Lesson 3: Photography Basics 101 (10 Min Video)
Module 9: Drive Traffic with Email Marketing
Learning Objectives (1 Min. Video)
Lesson 1: Benefits of Email [5 min video]
Lesson 2: Which Email Provider Should You Use? [9 min video]
Lesson 3: Segmenting Your Email List (4 Min. Video)
Lesson 4: The Anatomy of an Email ( 5 Min Video)
Lesson 5: Email Campaign Examples (5 Min. Video)
Module 10: Ongoing Maintenance
Learning Objectives (1 Min. Video)
Lesson 1: Importance of Ongoing Maintenance (1 Min. Video)
Lesson 2: What Tasks Should be Included (1 Min. Video)
Lesson 3: Monthly Maintenance Checklist
Beautiful Bonuses
Bonus #1: Website Audit Checklist
Bonus #2: Product Photography Checklist
Bonus #3: Interview with a Package Designer
Bonus # 4: Three Types of Video That Sell
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Lesson 4: International Shipping (8 Min. Video)
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