This train is passing you by, others are getting their copy written, websites published, and making sales – But, you’re still on page one, sentence one of the same freaking document you’ve been working on for – what seems like eternity.
You’re a little lost and overwhelmed – you see others talking about website platforms and sales techniques, on how to grow their sales.
You’re stuck on how to grow your business. You imagine being an industry leader, you imagine having dozens of loyal visitors to your website
I’ll never forget when I launched my first website back in 2006. I knew absolutely NOTHING. I was determined to leave the corporate grind behind me and if I was going to give the entrepreneur life a shot, I needed a website. Determined that I could do it, I took every class I could find. I immersed myself in countless books. I consulted with many web designers. I made horrendous and costly mistakes along the way.
Fast forward to many years later, I am still learning every day what it takes to launch and maintain a successful online business. Just because you have a pretty website doesn't mean you are going to get sales!
I get countless emails from emerging designers and creative business owners on a daily basis about growing their online business. That is why I want to share my experience (and expertise) on what it takes to do so!
In this course, guest contributor and fellow entrepreneur, Rekha Krishnamurthi, we’ll break down the core components you need to successfully build your brand online.
The Creative Potential is the go-to place for the insider scoop on how to successfully build your business online. Whether you are an emerging designer, creative business owner, artisan or a fashpreneur breaking in to the industry, our goal is to arm you with information that is essential to starting your business.
Founder Melissa McGraw is a 20-year veteran of the fashion industry. She’s collaborated with iconic fashion houses such as Calvin Klein, Cynthia Rowley, and Nicole Miller. She’s partnered with Gwen Stefani to launch Harajuku Lovers and L.A.M.B. and was instrumental in developing Joes Jeans and Rocawear in to the multi-national, billion dollar businesses that they are today. Having worked with Amazon.com and Neiman Marcus, Melissa understands the complexities of both brick-and-mortar and e-commerce retail models. In fact she has written content and analyzed/reviewed SEO tactics for over 50,000 items that are currently sold on Amazon today. And, as an adjunct professor in ecommerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of ecommerce trends and practices for creative businesses.
Her range of experience, honest, encouraging approach and ability to bring one’s vision to life has earned her praise from industry influentials, clients and students alike. She is passionate about fueling the pipeline with new talent and motivated by the idea that everyone has immense potential that deserves to be unleashed.
StartModule 1 Learning Objectives (1 Min. Video)
StartLesson 1: What is Merchandising? (2 Min. Video)
StartLesson 2: Know Your Customer (3 Min. Video)
StartLesson 3: Understand What You Are Selling (3 Min. Video)
StartLesson 4: Finding Your Products (5 Min. Video)
StartLesson 5: Let's Talk Design & the Art of Visual Appeal (3 Min. Video)