How to Set Up Your Online Biz for Shipping Success

The Creative Potential is the go-to place for the insider scoop on how to successfully build your business online. Whether you are an emerging designer, creative business owner, artisan or a fashpreneur 
breaking in to the industry, our goal is to arm you with information that is essential to 
starting your business.

Founder Melissa McGraw is a 20-year veteran of the fashion industry. She’s collaborated with iconic fashion houses such as Calvin Klein, Cynthia Rowley, and Nicole Miller. She’s partnered with Gwen Stefani to launch Harajuku Lovers and L.A.M.B. and was instrumental in developing Joes Jeans and Rocawear in to the multi-national, billion dollar businesses that they are today. Having worked with Amazon.com and Neiman Marcus, Melissa understands the complexities of both brick-and-mortar and e-commerce retail models. In fact she has written content and analyzed/reviewed SEO tactics for over 50,000 items that are currently sold on Amazon today. And, as an adjunct professor in ecommerce and logistics at the Fashion Institute of Technology in New York City, she has her finger on the pulse of ecommerce trends and practices for creative businesses.

Her range of experience, honest, encouraging approach and ability to bring one’s vision to life has earned her praise from industry influentials, clients and students alike. She is passionate about fueling the pipeline with new talent and motivated by the idea that everyone has immense potential that deserves to be unleashed.